Apple announced price increases for the iPhone, Mac, and iPad on June 20, 2026. Rising costs for DRAM and NAND memory chips drove the decision. Surging demand from the artificial intelligence sector caused these component price spikes. CEO Tim Cook described the price hikes as unavoidable due to AI-driven supply constraints.
Apple confirmed a new partnership with Intel for U.S.-based chip manufacturing. The move diversifies Apple's supply chain away from long-time partner Taiwan Semiconductor Manufacturing Co. (TSMC). This strategy aims to secure stable chip supplies for future AI-capable devices. The partnership builds resilient, geographically diverse production lines to counter global supply chain pressures.