Victoria's Secret PINK launched its "Wink" Valentine’s Day collection campaign on January 7, 2026, starring K-pop sensation TWICE members Nayeon, Jihyo, Momo, and Tzuyu, aiming to significantly boost the brand's cultural relevance among younger consumers.
- The initiative expands on a successful 2025 collaboration where a PINK item worn by Tzuyu sold out.
- The stock reacted positively to the youth-focused marketing strategy, closing at $62.81 on January 8, 2026, posting a gain of 3.05%.