Victoria's Secret & Co. (VSCO) entered January 2, 2026, with notable stock momentum, experiencing a 4.2% uptick on December 29, 2025, and a 33% gain over the prior thirty days, according to Timothy Sykes and Simply Wall St. This investor optimism is attributed to the company exceeding Q3 2025 net sales expectations and projecting robust Q4 results. Alongside this, Victoria's Secret commenced its annual post-New Year sale on January 2nd, a historically consistent event offering up to 70% off across categories, as noted by Alibaba.com.