Warner Bros. Discovery (WBD) is building a next-generation advertising platform with Amazon Web Services (AWS). The new adtech stack uses agentic AI to automate the planning and monetization of premium inventory. This system integrates linear television and digital channels into a single unified platform.
Autonomous AI agents will continuously learn from campaign outcomes to improve advertiser results. This approach converges linear and digital systems to enable more flexible and targeted advertising. WBD identifies this AI-driven integration as the next frontier of advertising.
The company will begin rolling out these capabilities in 2026. A phased introduction of unified media planning and composable order management is scheduled for later that year.