Western Digital Corporation officially rebranded to WD. The change aligns the company's identity with its focus on AI-driven data center and cloud storage markets. WD noted the rebranding reflects how customers and partners already refer to the company.
WD emphasized its business now concentrates heavily in the data infrastructure sector. Ninety percent of its operations are tied to data centers, AI, and cloud services.
Demand for high-capacity, cost-effective storage solutions like HDDs has surged. This surge is driven by the expansion of AI and cloud workloads. The company aims to solidify its position as a critical infrastructure provider for scaling artificial intelligence.