Bank of America reiterated its Buy rating and $150 price target for Walmart Inc. on March 10, 2026. This outlook follows a March 4 report indicating OpenAI is scaling back its ambitions for direct shopping within ChatGPT.
BofA analysts view this shift as a net positive for the retailer. The firm believes the development paves the way for an integrated commerce solution similar to the partnership Walmart established with Google’s Gemini in January. Walmart maintains a competitive advantage in search results due to its extensive product selection and pricing.
Bank of America previously reinstated coverage of Walmart with a Buy rating on February 27. The firm noted the company’s success in attracting upper-income consumers through enhanced delivery services. Walmart simultaneously retains its core lower-income customer base through its everyday low pricing strategy.