Walmart launched a wholesale partnership with Build-A-Bear Workshop. The brand will enter 1,500 U.S. stores. Walmart also offers the collection on its website.
This deal expands Build-A-Bear's distribution and Walmart's customer reach.
The collection remains available through May 15. Offerings include Mini Beans and collectible Micro Mini Beans. The range features a special Build-A-Bear x Bluey collection.
The partnership targets a wider audience during the spring gift-giving season.