Walmart Inc. stock closed strongly, rising 4.13% to $124.06, after new data revealed accelerated adoption of its subscription service, Walmart+, hitting a record membership high.

  • A Morgan Stanley survey indicated Walmart+ membership reached a record 28.4 million in January, representing 12% year-over-year growth.
  • Analysts view this rapid expansion as crucial for attracting affluent consumers and establishing a stable, recurring revenue stream against competitors like Amazon Prime.