Amazon launched Amazon Now to provide 30-minute delivery for groceries and household essentials. The service currently reaches millions of customers in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle. Amazon plans to expand the service to dozens more cities this year.
The company utilizes micro-fulfillment centers and dark stores to stock thousands of items near customers. Prime members receive a discounted delivery fee for using the service.
This initiative intensifies competition within the quick-commerce sector against established retailers and delivery firms. Amazon aims to dominate grocery and convenience markets by leveraging its existing logistics network.