Amazon launched the Big Spring Sale on March 25, 2026. The seven-day event runs through March 31.
Discounts target categories including spring fashion, home and garden supplies, and beauty products. Prime members receive exclusive access to specific deals during the event.
Amazon aims to boost first-quarter revenue and consumer spending through the promotion. The sale features daily deal drops to maintain customer engagement throughout the week. Analysts will monitor the performance as an indicator of consumer health and discretionary spending trends.