Ford is reintroducing its employee pricing for all campaign for most vehicle models.
The strategy responds to consumer reluctance as average new vehicle prices exceed $50,000. Inflation and rising technology costs have impacted buyer affordability.
The promotion runs from May 1 to July 6. All customers can purchase most 2025 and 2026 models at discounted employee rates.
Ford aims to boost market share and value perception through this recurring tactic.