Hyundai staged the global debut of its Boulder concept SUV on April 6, 2026. This vehicle previews the brand's first body-on-frame architecture. Hyundai confirmed plans to launch a new midsize pickup truck by 2030. This strategy targets the high-margin US truck and SUV market.
Subaru revealed the 2027 Getaway, an all-electric three-row SUV. The Getaway will be the most powerful production vehicle in Subaru's lineup. Kia hosted the North American debut of the 2027 EV3 compact SUV. These reveals signal an industry-wide shift toward rugged SUVs and accessible electric vehicles.