Zeta Global expanded its partnership with OpenAI to support the generative AI leader’s advertising operations. The agreement establishes Zeta as a key infrastructure partner, creating a new revenue stream by allowing enterprise clients to advertise to OpenAI’s user base.
Zeta also joined the Open Semantic Interchange (OSI), an open-source initiative led by Snowflake. This collaboration aims to create a unified standard for semantic data models to simplify data exchange. The initiative seeks to improve the effectiveness of AI and business intelligence tools across the industry.