Zeta Global announced its transition from a marketing platform to an AI infrastructure company during a July 6, 2026, investor call. The company is deepening its partnership with Palantir Technologies to rearchitect the Zeta Data Cloud on the Foundry platform.
Engineers expect to complete this technical integration within 30 to 40 days. The initiative aims to accelerate intelligence speeds and increase marketing return on investment for clients.
CEO David Steinberg unveiled the Zeta Business Intelligence (ZBI) Engine as the company's fourth primary use case. This engine utilizes Zeta’s data within the Foundry platform to provide advanced forecasting and business intelligence. The strategy positions Zeta as a foundational enterprise AI provider.