• Apple (AAPL) shares are trading 2.1% higher at $295.28 today, partly driven by a UBS survey released on July 1, 2026, indicating a significant increase in iPhone purchase intent among smartphone users in developed markets.
  • This positive sentiment is further bolstered by sustained AI and tech momentum for large-cap technology leaders.
  • Apple’s upward move comes despite mixed performance across broader market indices, highlighting the stock's relative strength.