Apple CEO Tim Cook confirmed a series of product reveals scheduled to begin Monday, March 2, 2026. Cook announced the multi-day launch via a tweet stating, "It all starts Monday morning!"
The announcement validates previous media reports regarding a staggered rollout strategy. Anticipated releases include a more affordable iPhone 17e, updated iPad models, and a long-rumored lower-cost MacBook.
Apple will host a hands-on media experience in New York City on Wednesday, March 4. This event follows the initial wave of digital product announcements.