Apple unveiled the MacBook Neo laptop line starting at $599. This launch signals a strategic shift to compete directly with Google’s Chromebooks and other budget PCs. The company is targeting the education market and price-sensitive consumers, segments Apple has previously avoided.
The MacBook Neo utilizes the A18 Pro chip from the iPhone 16 Pro to achieve its lower price point. The 13-inch laptop features a fanless aluminum design and a Liquid Retina display. The device provides up to 16 hours of battery life.
Available colors include indigo, blush, and citrus. Pre-orders begin today. The device becomes available on March 11.