Apple increased prices for its new MacBook Pro and MacBook Air laptop lines.
The highest-end MacBook Pro model now costs $400 more than previous versions. [4] The 14-inch MacBook Pro with an M5 Pro chip starts at $2,199. [4, 19] This base price reflects a $200 increase. [4, 19] The M5 Max model received the most significant price hike. [4, 19]
Global memory chip shortages driven by AI data center demand triggered these adjustments. [2, 5] Manufacturers are reallocating production to high-end server components to increase profitability. [1, 8]
This shift caused a supply crunch and price surge for consumer-grade RAM. [1, 8] DRAM prices rose sharply in early 2026, affecting the broader PC industry. [2, 3]