Apple increased the Mac Mini entry price to $799 by discontinuing the $599 base model. The new entry-level configuration doubles storage from 256GB to 512GB.
CEO Tim Cook attributed the change to inventory shortages and high demand for AI applications. Supply constraints on advanced processors also contributed to the price adjustment.
Wedbush Securities described the move as a strategic effort to protect profit margins. Rising costs for components like memory are pressuring the company's bottom line. Apple expects supply and demand for Mac Mini and Mac Studio to balance in several months.