Apple’s iPhone 17 became the world’s best-selling smartphone in the first quarter of 2026. The base model captured 6% of global unit sales according to Counterpoint Research.
The iPhone 17 Pro Max and iPhone 17 Pro secured the second and third spots. These rankings solidified Apple’s control over the premium market tier.
The top 10 best-selling smartphones accounted for a record 25% of total global sales for a first quarter. Samsung’s Galaxy A07 ranked fourth as the top-selling Android device. Samsung placed five models in the overall top 10 list.
Hardware upgrades to the base iPhone 17, including a higher refresh rate display, drove the model's strong performance.