Apple introduced its Apple Intelligence platform and a rebuilt Siri assistant at the Worldwide Developers Conference. The updated Siri AI features enhanced conversational abilities and deep operating system integration.
The system utilizes foundation models co-developed with Google, employing Gemini technology for complex processing tasks. Apple prioritizes privacy by performing most data processing directly on-device.
Software Engineering Chief Craig Federighi criticized competitors for pursuing AI without utility, contrasting Apple’s focus on helpful products. Siri AI will launch in beta for U.S. users later this year.