Apple launched its generative AI platform, Apple Intelligence, at the Worldwide Developers Conference. The suite integrates into upcoming operating systems and features a rebuilt Siri capable of understanding personal context across apps.
While core features are free, Apple is tying premium capabilities to its subscription services. Server-intensive functions, including advanced AI image generation, will have daily usage limits for non-subscribers.
Users must subscribe to iCloud+ to gain higher access levels. This strategy aims to monetize Apple's AI investment and increase its Services revenue.