Apple launched a multi-day product event featuring the new entry-level iPhone 17e and a refreshed iPad Air.
The iPhone 17e starts at $599 and utilizes the new A19 chip. This model includes MagSafe charging and doubles the base storage capacity to 256GB. The device features a 6.1-inch display. It also includes an upgraded 48MP camera system.
The updated iPad Air integrates the M4 chip. This processor delivers a 30% performance increase over the previous M3 model. The tablet adds support for Wi-Fi 7 and faster cellular performance on select models. Pricing for the iPad Air remains unchanged with a starting price of $599.
Analysts view these hardware updates as a strategic move to support on-device artificial intelligence processing. The more powerful processors and enhanced memory prepare the product line for a significant AI push expected later this year.