Bloomberg identifies Apple Senior Vice President of Hardware Engineering John Ternus as the leading candidate to succeed CEO Tim Cook. Ternus has increased his public visibility through frequent appearances at product launches.

He assumed leadership of hardware engineering in 2021 and oversaw improvements in product quality. Tim Cook reportedly granted Ternus oversight of Apple’s design teams in late 2025.

This move consolidates Ternus’s position as the heir apparent within the company. Internal leaders respect Ternus for his mild-mannered and effective management style.

Apple has not announced a specific timeline for Cook’s departure. The deliberate grooming of Ternus indicates a formal succession plan is taking shape.