Apple is planning to transform its voice assistant Siri into a generative AI chatbot, according to a Bloomberg report. [6] The project, reportedly codenamed "Campos," will be deeply integrated into the next generation of Apple's operating systems, including iOS 27, and will replace the current Siri interface. [3, 4, 8]
The revamped Siri is designed to offer conversational, back-and-forth interactions similar to OpenAI's ChatGPT and Google's Gemini. [2, 11] This move marks a significant strategic push for Apple to become more competitive in the generative AI race. [6] The new chatbot capabilities are expected to be unveiled at Apple's Worldwide Developers Conference in June and released to the public in the fall. [3, 8]