Apple prepares to announce a significant overhaul of its voice assistant, Siri. The update integrates Google's Gemini AI technology.
Bloomberg's Mark Gurman reports the official partnership announcement could come in February 2026. This move changes Apple's AI strategy. Apple leverages a competitor's technology to enhance Siri's capabilities.
The updated Siri is expected to be more conversational. It will handle complex tasks by understanding user context from on-screen content.
Initial Gemini-powered features anticipate rolling out with an iOS update this spring. A "fully reimagined" version of the assistant expects unveiling at WWDC 2026. The collaboration could improve Siri's performance. This places Siri in a more competitive position against other AI assistants.
JP Morgan analysts raised their price target on Apple stock to $315 on Monday. The firm cited strong expectations for the upcoming iPhone 18 product cycle. They also anticipate strong Q1 2026 financial results. Results are scheduled for release on January 29. Apple projects reporting its most substantial quarterly revenue growth in four years.