Apple is updating its App Store with personalized recommendations to improve user discovery. These features, announced at the Worldwide Developers Conference, include Personalized Collections based on download history and App Notes explaining specific suggestions. The tailored content will appear across the Apps, Games, and Search tabs.
The update aims to help developers market applications and reach new customers more effectively. Apple begins rolling out Personalized Collections and App Notes this week for English-speaking users in the United States. A broader international release will follow.
This initiative belongs to a larger suite of developer tools. The package also includes flexible options for showcasing apps using video and high-quality images.