Apple introduced new App Store developer tools to boost subscription sales at its WWDC 2026 conference.
New subscription models now support volume purchasing and multi-seat licenses for businesses, schools, and groups. Developers can also bundle subscriptions from multiple different creators at a discounted rate.
A new Retention Messaging feature allows developers to send custom offers to users during the cancellation process to reduce churn. Apple also simplified the submission process by allowing multiple in-app purchases in a single review.