Apple CEO Tim Cook announced price increases for several product lines to offset rising memory and storage chip costs. Cook told The Wall Street Journal that absorbing these expenses has become unsustainable for the company.
Massive corporate demand for AI infrastructure has triggered a shortage of DRAM and NAND chips. This supply crunch is driving up component prices across the consumer electronics sector.
The price hikes may impact the upcoming iPhone 18, Mac, and iPad lineups. TechInsights estimates the next iPhone Pro price could increase by approximately $270 to maintain profit margins.