Apple launched Apple Intelligence at its annual Worldwide Developers Conference. The generative AI platform integrates across the company's ecosystem and features a revamped Siri. The updated assistant manages complex tasks and controls applications through improved conversational context.
A partnership with Google Gemini powers specific AI features. The platform utilizes a combination of on-device and cloud-based processing to maintain user privacy.
Apple shares declined following the announcement. The new Siri will enter beta later this year. Investors cited the phased rollout and lack of an immediate product release for the subdued market response.