Google has surpassed Apple to become the world's most valuable brand for the first time since 2018.
The 21st annual BrandZ rankings report a 57% increase in Google's brand value. This growth follows the successful integration of Gemini generative AI across the company's product lineup.
Apple fell to the second position despite recording a 6% increase in its own brand value. The shift underscores the significant impact of the generative AI boom on brand perception and market leadership among major tech companies.