Tim Cook Teases 'New Categories' of AI-Enabled Products After $2 Billion Acquisition of Q.ai

Apple CEO Tim Cook signaled an aggressive expansion into new product categories driven by artificial intelligence during a recent all-hands meeting on February 5.

• Cook specifically addressed the company's second-largest acquisition ever: the $2 billion purchase of AI firm Q.ai.
• The strategy aims to leverage momentum from the successful iPhone 17 to drive future growth through advanced AI services.
• Future growth is also tied to next-generation hardware, including the anticipated M5 MacBooks.