Apple is conducting multiyear negotiations with major news publishers to license content for its Siri assistant. The company aims to integrate up-to-the-minute information to differentiate its AI offerings from competitors.
The proposed agreements may utilize a usage-based payment model instead of traditional flat-fee archive access. This initiative follows a halted late 2024 project where AI-generated news summaries produced inaccurate headlines.
Apple intends to improve Siri’s accuracy and reliability by sourcing data directly from trusted media outlets. These deals could establish a new revenue stream and valuation precedent for news content across AI platforms.