Apple will split its iPhone 18 lineup launch across two separate seasons for the first time.
The company plans to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone in September 2026.
Industry rumors suggest the new foldable device will carry a price tag as high as $2,500.
Apple scheduled the standard iPhone 18 model for a delayed release in spring 2027.
This strategy shifts the traditional fall launch focus exclusively toward premium hardware.