Amazon has announced a significant investment of 1.4 billion euros ($1.63 billion) into its operations in the Netherlands over the next three years. This represents the company's largest financial commitment to the country since it launched its Dutch activities in 2020. The investment is aimed at bolstering both its retail business and Amazon Web Services (AWS) infrastructure. A key focus of the investment will be the development of artificial intelligence capabilities for entrepreneurs who utilize Amazon's platform to sell their products. The funds will also be used to enhance the overall customer experience by improving services, expanding the logistics network, and offering lower prices with faster delivery options. This strategic move is intended to help small and medium-sized Dutch businesses expand their reach to both domestic and international customers.