Amazon Japan adds Apple to Prime Day, targeting inflation-weary shoppers

Amazon Japan hosts its annual Prime Day sale from July 10 to July 13. The event features Apple products for the first time in its history. Shoppers can access discounts on the iPhone 15, iPhone 16e, and AirPods Pro 3.

The iPhone 15 256GB model carries a 12% discount. Amazon also reduced prices for its Kindle Paperwhite and Fire TV Stick devices.

Consumers are reporting bulk purchases of detergents and beverages on social media. Households are using the four-day event to manage budgets amid rising inflation.