Amazon.com Inc. on Monday, October 13, 2025, announced its intention to hire 250,000 full-time, part-time, and seasonal employees for the upcoming holiday season across its U.S. fulfillment and transportation network, a figure consistent with the previous two years. This move is seen as a strong signal of the company's confidence in consumer demand, even as the broader retail sector anticipates a more subdued spending environment. The announcement was met with a positive market reaction, contributing to a rebound in Amazon's stock, which climbed 1.9% to $220.38 after a significant sell-off the preceding Friday. The hiring plan includes an average hourly wage of $23 for regular full-time and part-time staff and over $19 per hour for seasonal workers. This strategic operational decision appears to have resonated with investors, who interpreted the substantial and consistent hiring as an indicator of anticipated robust sales for the critical holiday shopping period.