Amazon is expanding its space-based internet presence through the Amazon Leo satellite broadband service. The company has launched over 200 low-Earth-orbit satellites to date. Plans include more than 100 additional launches to support a 2026 rollout.
Amazon is backing the initiative with a $10 billion investment. Commercial services will launch within months, initially targeting underserved northern and southern latitudes.
The service positions Amazon as a direct competitor to SpaceX’s Starlink. Amazon will integrate the service with Amazon Web Services (AWS) and its retail distribution network. Strategic partnerships include agreements with AT&T and JetBlue. This enterprise-focused strategy aims to capture market share in the growing satellite broadband industry.