Amazon's 2026 Upfront presentation highlights its artificial intelligence and first-party purchase data. The company offers closed-loop attribution to connect ad exposure to consumer purchases. Retail integration distinguishes this capability from streaming competitors.
Amazon launched "Full-Funnel Campaigns" in the first quarter of 2026. This AI-powered tool allows advertisers to configure campaigns using natural language.
The advertising division reported $17.24 billion in revenue for the first quarter of 2026. This figure represents a 24% year-over-year increase.