Amazon is developing a new smartphone codenamed Transformer. This project marks the company's first mobile market entry since the 2014 Fire Phone.
The ZeroOne team leads the early-stage project within Amazon's devices and services unit. The device functions as an AI-driven mobile hub with deep Alexa voice assistant integration.
The smartphone aims to connect users to Amazon services throughout the day. Amazon may scrap the effort if internal strategies change.
Key details including pricing and a potential launch timeline remain undetermined.