Amazon integrated its Luna cloud gaming service directly into the Prime Video application through a new Games tab. The feature launched on July 23, 2026, for Prime subscribers using Fire TV in the U.S. and U.K. Amazon plans to expand availability to more countries and devices in the future.
The integration allows members to stream a rotating selection of video games at no additional cost. Users can play titles such as Hogwarts Legacy, Fallout 4, and EA Sports FC 26 using a controller or smartphone.
This strategic move aims to increase Prime membership value and improve game discoverability. The update positions Amazon to compete more effectively against other streaming services bundling gaming content.