Amazon expanded its Business Prime membership program, targeting small and midsize businesses (SMBs). The expansion adds new benefits that complement existing perks like fast, free shipping.
The company secured partnerships with Intuit QuickBooks, CrowdStrike, and Gusto. Members now receive discounted access to financial management software via QuickBooks. CrowdStrike provides free enterprise-grade cybersecurity protection, while Gusto offers savings on HR and payroll platforms.
This strategic effort aims to deepen Amazon's integration into the daily operations of SMBs. The company seeks to position its platform as a comprehensive ecosystem, moving beyond traditional e-commerce. Amazon estimates these new benefits could save businesses nearly $1,000 annually.
The announcement generated a positive market reaction. Following the news on December 18, 2025, Amazon stock (AMZN) rose over 2% on the Nasdaq.