Amazon has commenced providing automatic refunds to millions of eligible Prime customers in the United States, a process scheduled between November 12, 2025, and December 24, 2025. This action is a key component of a significant settlement with the Federal Trade Commission (FTC) concerning allegations that the company enrolled consumers in its Prime subscription service without their consent and made the cancellation process overly complicated. The refunds are being issued to customers who were signed up through what the FTC termed "challenged enrollment flows." The overall settlement included a $1 billion civil penalty and required Amazon to provide $1.5 billion in refunds to affected consumers. Eligible customers are being notified via email and can receive their refund through PayPal or Venmo. There is no specific market reaction analysis available for the news of the refunds process starting. The initial announcement of the FTC's lawsuit and settlement in September had already been factored into market sentiment regarding the company's regulatory challenges.