Amazon began 2026 with notable strategic shifts, including a new policy effective January 1, requiring third-party sellers to handle product labeling and preparation for FBA shipments (BGR.com). The company also plans extensive grocery delivery expansion and will launch its Zoox robotaxi service for passengers in Las Vegas and San Francisco this year. Concurrently, Prime Video started streaming NBA games today, January 2, enhancing its sports content (Tom's Guide). AMZN shares saw a minor gain of +0.01%, trading flat amidst a broader market decline.