Amazon Now reached $1 billion in annualized gross sales based on its performance over the last three months. Orders have doubled every quarter since launch. The service is now the fastest-growing business unit in Amazon India’s history.
The platform currently handles approximately 700,000 orders daily across more than 60 cities. Amazon plans to expand the service to 100 cities by the Diwali festival season.
This milestone intensifies competition in India’s quick-commerce sector. Amazon now directly challenges Zomato-owned Blinkit, Swiggy Instamart, Zepto, and Walmart-owned Flipkart Minutes.