Amazon is replacing its Rufus AI shopping assistant with a new service called Alexa for Shopping. The tool rolls out to all U.S. customers this week on the Amazon app and website.
This move combines the product expertise of Rufus with Alexa+ personalization capabilities. The update creates a unified generative AI shopping experience under the Alexa brand.
Alexa for Shopping compares products and tracks price history. The assistant schedules purchases and provides recommendations based on user history and previous Alexa conversations.
The full Amazon shopping experience is now available on Echo Show devices. This integration allows users to navigate the platform using both voice and touch controls.