Amazon issued internal guidance to sales and marketing teams regarding its partnership with OpenAI. The instructions detail how to navigate the relationship alongside rival AI firm Anthropic.
The move highlights complex dynamics as Amazon invests in competing generative AI players. Internal documents describe these entities as Silicon Valley's biggest arch enemies.
The guidance mandates specific phrasing for the new AI architecture available through Amazon Bedrock. Staff may describe the service as powered by OpenAI models. However, employees cannot claim the service enables access to OpenAI models.
The documents also prepare teams for inquiries regarding competition with Amazon's proprietary AI models. Additional guidance covers the specific financial structure of the OpenAI deal.