Amazon focused on artificial intelligence integrations across its device ecosystem during CES 2026. The company introduced Alexa.com, which extends the Alexa+ assistant to web browsers. This new service handles tasks such as calendar management and smart home control.
Amazon also unveiled a redesigned Fire TV interface, promising faster navigation. Furthering its smart home and security offerings, Amazon’s Ring launched the AI-powered ‘Fire Watch’ feature, providing real-time fire event alerts.
The Alexa+ platform is expanding its reach through new integrations with partners, including BMW and Samsung. Following these developments, Amazon’s shares rose 3.38% in pre-market trading on January 7, 2026.