On October 13, 2025, Amazon announced plans to hire 250,000 U.S. workers for the holiday season, matching previous years despite a cautious retail outlook. This bold hiring initiative, which includes higher wages and significant investment in employee benefits, signaled strong operational confidence and drove a notable rebound in AMZN's stock price, rising to $220.07 (+1.71%) after a sharp sell-off on October 10. The move was interpreted by investors as a sign of robust expected holiday demand and reinforced Amazon's market optimism, with analysts maintaining bullish ratings and highlighting the company's strategic investments in AI and logistics. No other major company-specific news was reported, and the price movement was directly linked to the hiring announcement.