Amazon is negotiating with OpenAI to integrate artificial intelligence models into the Alexa voice assistant and other consumer products. These discussions reportedly include a potential significant investment from Amazon into the AI firm. The partnership would focus on developing customized OpenAI models specifically for Alexa rather than standard versions.
The talks follow the recent U.S. launch of Amazon’s revamped Alexa+ assistant. Amazon currently develops in-house AI models and maintains a major partnership with Anthropic, a primary OpenAI competitor.
This strategic shift signals mounting pressure to compete with Google’s Gemini and Microsoft’s AI offerings. A finalized deal could grant OpenAI access to Amazon’s proprietary AI chips and cloud computing infrastructure.